Ministry of Foreign Affairs Denmark
Denmark's doors to global innovation.
Innovation Centres Denmark. Telling Danish companies what is waiting for them abroad.
The Challenge.
Denmark runs innovation centres in the world's strongest tech and research hubs, from Silicon Valley to Munich. How do you get a Danish company to see one of them as the place to start its next market?
A government service is easy to describe and hard to want. The work was to swap the description for the companies who had already been through the door, and let them tell it.
Solution.
1. Clear, compelling messaging
We have supported the Ministry of Foreign Affairs in promoting Denmark's global Innovation Centres, focusing on attracting Danish companies to use their services.
The messaging highlights each centre's own value and positions them as key entry points to international innovation and growth.
2. Accelerate through Silicon Valley
For Innovation Centre Denmark Silicon Valley we filmed the Accelerate through Silicon Valley workshop and event - the talks, the room and interviews with the founders taking part - and cut it for LinkedIn and the centre's own channels.
3. Company cases from the centres
The strongest argument for a centre is a company it has helped. We made case films with them, most recently with atSpiro and ICDK Munich in 2025, so the story is told by the people who lived it.
4. Campaign assets
Square promos for social media, built to run across the centres' and embassies' own feeds.
Results.
Messaging for every centre
One clear line on what the centres do, adapted to the value each one adds.
Creating video and photo campaigns
Projects across different stakeholders in MFA, including embassies in different countries.
Event coverage
Workshops and events filmed, photographed and cut for social while they were still news.
Cases told by companies
Danish companies explaining in their own words what a centre opened up for them.
Turning a government service into a reason to go.