XO.company
A plug-and-play brand for a small team.
- /Brand identity and animated logo
- //Presentation templates
- ///Website
- ////Social media and video templates
The Challenge.
“How does a small team keep a strong brand going every week, without a designer on staff?”
Task.
XO.company is an innovation agency that connects governments, corporates and investors with startup ecosystems around the world. It owns and runs the Global Startup Awards, and has worked with the private and public sectors for 12 years.
It is a small team that produces a lot: pitches to partners, programme decks, posts from events across the regions, films for sponsors. We were asked for one brand that holds all of it together, from the mark itself to the template a colleague opens on a Monday morning.
And it had to run without a dedicated designer.
Solution.
1. One identity, still and moving
A brand identity built as a system rather than a set of files, with an animated version of the logo for film, social and the web.
2. Templates for everything the team makes
Presentations, social media posts and a short video format for posting, each one locked where the brand needs it and open where the content changes.
3. A website on the same system
xo.company carries the identity, the services and the cases, so the site and the slides tell the same story.
4. AI ready
The assets and the guidelines sit together, with clear rules and named parts. That is everything an AI tool needs to build new material from them, so it comes out on brand too.
Complete visual identity.
One identity, from the logo to the last post.
Brand identity
Sub-brands
XO index, the white label program and innovation consultation, each one a variation on the same mark.
Animated logo
The logo animation
Presentation templates
Social and video templates.
Ready-made formats for the feed, so a post from an event in one region looks like a post from any other.
Social media templates
Templates in use
TechBBQ panel, vertical
TechBBQ panel, square
Identity in films.
The identity on screen.
White label competition: Planet V4
Match Startup Program case: AQ Anton
Plug and play.
No dedicated designer
Open a template, add the content, post it. Everything a designer would decide has already been decided.
Built for a small team
Decks, posts and short films come from XO's own people, on brand, in the time it takes to write them.
AI ready
Assets and guidelines in one place give an AI tool all it needs to build new material from them.